Mamatva
Nourishing lives, one drop at a time.
A mobile app connecting medically verified breast-milk donors with parents and babies who need it — built around safety, trust, and accessibility.
Project at a glance
Many mothers struggle with low milk supply, some babies can’t digest formula, and visually impaired parents often have no accessible way to find help. Donors with excess milk, meanwhile, have no safe, structured way to give it. Mamatva connects both sides through one verified, accessible platform.
Research, problem definition, personas, IA, wireframes, final UI, testing
Parents who cannot breastfeed, and mothers with surplus milk to donate
Safety, trust, transparency, and accessibility for every user
No safe, verified way to find donor milk
Existing options lack medical testing, proper verification, and transparency — creating risk and doubt for both donors and receivers.
A problem
Parents needing breast milk have no trusted, medically verified, or accessible way to find safe donors.
Problem context
Low supply, premature births, same-sex parenting, adoption, and visual disabilities all make existing options unreliable.
Two sides of the same need
- Mothers with low or no milk supply
- Donors with surplus breast milk
- Parents of premature or formula-intolerant babies
- Adoptive and same-sex parents
- Visually impaired mothers needing accessible design
Emily Turner · Receiver
Software Developer · 32 · Married
A new mother struggling with low milk supply, searching for safe, verified donor milk for her baby.
Goals & needs
- Ensure her baby receives safe, medically verified breast milk.
- Find trusted donors quickly, without confusing platforms.
Pain points
- No reliable place to find medically tested donors.
- Anxiety from reading conflicting information online.
“I just want safe, verified milk for my baby without worrying every minute.”
Sophie Williams · Donor
Stay-at-Home Mom · 28 · Married
A young mother with excess breast milk who wants a trusted platform to donate — or earn from it — safely.
Goals & needs
- A secure system to donate or sell milk.
- Clear steps for verification, storage, and delivery.
Pain points
- No proper guidance on safe milk donation.
- Worries about unverified buyers or unethical practices.
“I want to donate my milk safely and know it’s truly helping someone.”
What the platform had to do
- Build a trustworthy, medically verified donor platform
- Provide safe, transparent donor–receiver interactions
- Ensure accessibility for all usersIncluding visually impaired parents.
- Support donors emotionally & financially
Verified donors completed
Successful donation matches
SUS usability score improvement
A four-week design sprint
- Empathize
- Define
- Ideate
- Prototype
- Test
Three directions, one system
Explored with Crazy 8s, mind-mapping, and quick sketching sessions to simplify donor verification and build user trust.
Safety & Verification
Multi-step donor medical screening, a verified donor badge with expiry date, and automatic re-testing alerts every two weeks.
Accessibility & Ease of Use
High-contrast mode for low vision, full voice-assisted navigation, and simple step-by-step flows for searching or managing requests.
Community & Emotional Support
A blog for donor and receiver stories, a message board for tips, and emotional support content for mothers facing low supply.
From flows to first sketches
Started by mapping user flows and information architecture for both donors and receivers, then sketched low-fidelity wireframes before refining them into accessible high-fidelity screens.
Receiver side
Home → Search Donors, Donor Profile, Requests, Community Blog — with filters, verification badge info, and past requests underneath.
Donor side
Dashboard → Verification, Upload Medical Reports, Requests, Profile — down to blood test uploads, availability, and earnings.
Dark, warm, and legible under pressure
Why dark mode
New parents often browse in low-light conditions, late at night. Dark mode reduces eye strain and gives strong contrast for essential actions.
Colour & type
Bright purples on a dark theme feel warm rather than clinical. Status colours (green, orange, red) communicate progress and safety at a glance. Set in SF Pro Display for clean, scannable hierarchy.
What testing changed
Insight
Users appreciated the verification flow, but felt some steps were unclear and wanted more feedback while uploading documents.
Changes
Added clearer progress indicators, simplified the verification steps, and increased spacing and contrast on key screens.
Result
Verification became faster, simpler, and more intuitive — especially for first-time users.
Final thoughts
Mamatva’s final design creates a safe, accessible, and trustworthy space for donor milk exchange. The refined flows and verification focus greatly improved user confidence and ease of use.
Thank you.
Nourishing lives, one drop at a time.